When Business is the App, the App is the Business –
Volume I: The Appification of Business

MaaS360, an IBM company and leader in Enterprise Mobile Management (EMM), presents Volume
I of a three-part series that explores the appification of the enterprise, including IT’s role as the
great enabler of app-led employee productivity and collaboration, enterprise growth and customer
engagement.

In this volume, get the lay of the enterprise mobile app landscape. Learn how apps are the biggest
mobility priority of business today; why using best practices in app design, development and
deployment is critical; and how you, in IT, are perfectly positioned to be the enterprise hero in this
app revolution.