Engaging mobile users with fast, quality web experiences has become a business requirement. For the 2012 holiday shopping season US Retailers saw as much as 24 percent of all internet shopping traffic from mobile devices – versus just 6 percent two years ago. A poster child of mobile success, eBay, expects to exceed $20 billion in volume from mobile alone.
Mobile isn’t just about retail. Financial services companies like Bank of America surpassed 12.6 million mobile users in the first quarter of 2013, which is 30 percent higher than in the first quarter of 2012. And media companies like Hearst are recording overall mobile volume across its magazines’ web prop¬erties up nearly 200 percent year-over-year with around 20 percent of all traffic coming from mobile devices.
Mobile is a global phenomenon. In certain regions mobile is starting to overtake desktop in terms of internet access.