Social is now a pivotal point for business transactions. It’s no longer new and is mature beyond the point of being an enjoyable way to pass the time or play games. Social media is, however, young enough that best practices for social business are still being carved out – the standard for enterprise integration of social media has yet to be drawn.
The future of business engagement on all levels, whether it be from a sales, HR, customer service or marketing standpoint, is inherently social. It’s where your customers dwell and is now the first language of the next generation of customers and employees alike. Your business is becoming social, and understanding how is the key to success. This paper outlines the path to success in eight simple steps that you can use to implement and evaluate social within your various teams and departments.