Industry Brief on Gaming

Now more than ever, game developers and publishers need to reach a global audience. The Internet has given over
2 billion people access to online entertainment, and over half are estimated to be gamers.

Gaming is a global industry, with new playing opportunities being introduced every day. In order for serious
developers and publishers to fully monetize their games, they need to reach new players around the world while
offering a consistent, high quality experience. The global market offers unprecedented opportunity. It also presents
digital distribution and content management challenges for developers and publishers, including:

■ Quick and efficient worldwide distribution of game files, including to emerging markets
■ Seamless distribution of patches and updates for games as they evolve
■ Management of user generated content (UGC) and game files
■ Video streaming to a multi-device world
■ Support for game-day and downloadable content (DLC) launches

Download the whitepaper here: