Insurance companies look to managed print services to provide a competitive advantage.
For insurers of all kinds, growing the business has become a zero-sum game. Every customer gained by one carrier is a customer lost by another. That’s because virtually every customer who wants insurance coverage and can afford it already holds a policy. To grow, insurers must persuade potential customers to defect from other carriers.
As a result, insurers are focused on improving efficiencies and lowering costs. These moves, they hope, will significantly improve their customers’ satisfaction and result in higher, more profitable levels of customer retention. Achieving these goals isn’t easy. Among other things, it requires insurers to equip their staffs with reliable, efficient and cost-effective print systems and solutions.