Many organizations taking their first steps to implement a mobile strategy are facing an important decision that will influence the results of this initiative. The process of choosing a development approach for a mobile application (hereafter referred to as an “app”). Namely native, web or hybrid, entails many parameters, such as budget, project timeframe, target audience and app functionality to name a few. Each approach carries inherent benefits and limitations, and finding the one that best addresses the organization’s needs could be a challenging task.
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