Taming the Data Beast

In 1970, Edgar Codd published the paper, “A Relational Model of Data for Large Shared Data Banks,” essentially inventing the relational database and setting the stage for the likes of Oracle and IBM to create the multi-billion dollar Relational Database Management System (RDBMS) industry. Shortly after, Larry Ellison founded Oracle, IBM revolutionized the retail industry and transaction processing by introducing UPCs and barcode scanners, and the commoditization of personal computer hardware made point-of-sale and other types of end-user data collection the norm.