HootSuite

The following guide examines the most common security challenges related to social media and provides simple solutions to reduce the risk of them coming to fruition within your company.

Many businesses have embraced customer centricity as a core principle and have employed social media to make it a reality. According to IBM’s Global CEO Survey, more than 70 percent of CEOs are seeking a better understanding of individual customer needs and improved responsiveness. They also believe social media utilization for customer engagement will increase

Social is now a pivotal point for business transactions. It’s no longer new and is mature beyond the point of being an enjoyable way to pass the time or play games. Social media is, however, young enough that best practices for social business are still being carved out – the standard for enterprise integration of

Successfully organizing your social business starts with a series of steps that are similar to those an individual would take to successfully engage in social media. We can learn from and adapt the methods of single successful social users and amplify them to facilitate conversation and meaningful relationships across very large teams or between businesses

Over the past decade, B2B customers have become socially empowered, highly informed decision makers. While it’s common knowledge that consumers are using social media to find deals, research products and make recommendations, the widespread use of social media among business purchasers is less appreciated. In fact, social media (along with search) is giving B2B customers